Where to watch the 2026 FIFA World Cup in Thailand
Thai football fans can finally breathe easy. Jasmine International (JAS) confirmed on 11 June that it has secured the exclusive broadcast rights for the 2026 FIFA World Cup in Thailand, ending weeks of uncertainty that had left the country as one of the last in Southeast Asia without an official deal.
JAS announced it is the sole rights holder from FIFA for Thailand and will carry all 104 matches of the tournament, which runs from 11 June to 19 July 2026 across the United States, Mexico and Canada.
Where to watch
All matches will be available through JAS’s streaming platform, MONOMAX. Fans in Thailand can watch every game live through the MONOMAX SPORTS channel and the MONOMAX application.
MONOMAX SPORTS was previously known as Mono29, a terrestrial television channel that JAS rebranded as part of a broader strategy to build a premium digital sports ecosystem, shifting 60% of its programming schedule to sports content.
Full details on viewing packages, including subscription pricing and how many matches will be available on free-to-air television, are expected to be announced at a JAS press conference on the afternoon of 11 June.
Why this deal took so long
The Sports Authority of Thailand confirmed that the Must Have and Must Carry rules, which had legally required free-to-air broadcasts of major sporting events, have been abolished, marking a significant shift in how sports rights are handled in Thailand. This left negotiations entirely in private hands.
The sticking point was the price. FIFA was reportedly seeking around US$40 million for the Thailand rights package, while JAS was attempting to negotiate a figure closer to US$15 million, similar to the amount paid by Vietnam. The deal was finalised just hours before the tournament’s opening match.
JAS recently secured the English Premier League broadcasting rights for six seasons from 2025 to 2031 in a deal worth over 19 billion baht, streaming matches through its MONOMAX platform in partnership with AIS. Existing MONOMAX subscribers may find World Cup access bundled with their current package, though this will be confirmed at the press conference.
Package pricing and full broadcast details will be updated following the official JAS announcement.
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