ONEW ‘Chakgak’ (착각) MV Review: A Sweet Illusion That Makes You Groove A Little

ONEW ‘Chakgak’ (착각) MV Review: ONEW’s Chakgak (착각) practically lets you experience how an entire video is put together. With massive printed backdrops and a studio setup that remains visible throughout, the MV has the feel of a performance being performed for a camera, which makes the visual approach even more interesting.

The MV does not make the setting look like a completely different place. There are performers, backgrounds that look deliberately constructed, and the setup itself that becomes part of the spectacle. Somewhere between the staged surroundings and the performance, the distinction between reality and the act starts blurring, which, considering the song’s idea of uncovering the truth behind a face and the whole situation being a sweet illusion, feels fitting. The song, ‘착각’, which Google Translate puts as “Illusion” under the MV description, explores the same sweet concept.

ONEW ‘Chakgak’ (착각) MV Review: The Setup Becomes Part of the Illusion

The first thing that stands out about the MV is how it uses its studio setting. The massive printed backgrounds give the video a theatrical quality, almost like watching a play where the stage has been directly brought to be a part of the MV. You can actually see that the surroundings have been created for the performance.

The choice feels different because it gives the MV a distinct visual quality without making things complicated, and honestly, it feels different and real. The setting is clearly artificial, yes, but that does not make the performance less engaging. Being able to see the setup makes you pay more attention to what is happening within it. Watching the performers move through a space that looks deliberately constructed feels interesting and real because the things we see happen for a camera in the MV. The MV starts with multiple camera views and ends with putting forward a clear picture of the studio setup.

You know what you are watching is an act, but the video still plays with your understanding of what is happening. The line between the performance and reality presented within the MV becomes difficult to pinpoint, and that works well for me given that the idea of “sweet illusion” is central.

What Is Hiding Behind the Face?

The idea of uncovering the truth behind a face adds another dimension to the visual presentation. The artist does not seem to understand whether what they experience is a dream or reality. When the MV is already making its constructed setting visible, the concept of an illusion becomes more interesting. Basically, you are not being asked to believe that everything you see is real, and you can literally see the setup, and yet the performance draws you in.

The contrast makes the concept work, and the theatrical setting does a fair bit of work. Rather than relying on elaborate scenery to sell the idea, the MV lets the artificial surroundings remain visible. It makes the whole video feel self-aware and comfortably lets you in on the fact that you are watching a constructed performance.

The sweet illusion, then, is not just about what you see but also about how a performance can become convincing even when you know it is one.

The Choreography Makes You Groove

The MV still needs to keep you watching, even if you have taken note of the visuals, because there is the choreography that makes you groove a little. The movements are coordinated, and the performance has enough rhythm to make you want to dance along even if you have no intention of getting up from your couch.

The choreography gives the video its movement and keeps the studio setup from feeling static. It fits into the theatrical presentation, with the performers becoming part of the carefully arranged visual composition. For me, the choreography does not feel like an entirely different attraction competing with the core concept; rather, it contributes to the overall performance, giving the video something to keep returning to while the visuals do their own magic.

Final Verdict

ONEW ‘Chakgak’ (착각) makes an impression through its theatrical studio setup, massive printed backdrops and playful approach to the idea of “appearance vs reality”. The MV does not try to disguise the fact that it is staged, and that decision works in its favour, especially with the idea of uncovering the truth behind the face.

The choreography adds a reason to stay with the video and brings enough energy to make the viewers groove along while watching the MV. It does not seem to require an elaborate visual spectacle to make its point clear, but the way it uses the constructed setting gives it a personality of its own, giving the viewers something rather new.

Do you like the studio setup that the MV puts forward? Tell us in the comments.

Watch ONEW’s ‘Chakgak’ (착각) MV on YouTube.

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